A well-presented property which is professionally photographed and strategically priced will sell, even in adverse market market conditions.

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Prepare your Property

There is extensive planning and preparation which is done in advance of bringing a property to market.  This requires collaboration between not only the seller and agent, but also other key people (painter, cleaner, various trades, landscaper, photographer, et cetera).  These joint efforts are rewarded by creating quick interest in the property, ideally culminating with a sale in less than 30 days on the market. Marsha has created an action plan to prepare a property and rollout marketing. An in-person meeting at the property is the starting point. 

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Pricing Your Property

Evaluating market trends and conducting analysis on the general and specific market areas lays the groundwork for determining a pricing strategy for your property. Education and training in various approaches to value, plus a multi-year track record of success with new, resale, auction, and rental properties are the industry skills and experience Marsha utilizes to create a pricing strategy for your property.  

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Making a First Impression

A seller has three opportunities to make a good "first impression".   Most buyers will first be introduced to a property online.  The importance of professional photographs and well-crafted comments cannot be overstated.  Often this first, online impression will determine if a buyer will book an appointment to view the property. 

The next opportunity to create an impression is when a buyer approaches the property. This step is commonly referred to as "curb appeal".  Finally, the feeling and reaction a buyer experiences when they walk through the door to view the interior is pivotal.   These "first" impressions happen within seconds. Marsha devotes time and applies her skills to ensuring important and impactful property details are not overlooked. Planning and preparation are essential to making favourable and lasting first impressions.